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Thai Nguyen Looks for Strong Tea Trademark


"Building a trademark is an inherent weak-point that tea producers and traders in Thai Nguyen are trying their utmost to change," said Ma Thi Nguyet, vice chairman of the province's people's committee.
Thai Nguyen, ranked second in terms of tea output countrywide just behind Lam Dong province, is striving to raise its tea quality and develop well-known tea brands in order to boost exports to international markets.

"Building a trademark is an inherent weak-point that tea producers and traders in Thai Nguyen are trying their utmost to change," said Ma Thi Nguyet, vice chairman of the province's people's committee.

Thai Nguyen tea has been famous for hundreds of years with labels such as Tan Cuong, La Bang and Tuc Tranh. Tea production and trading has made considerable contributions to the local economy annually, she said.

Thai Nguyen tea has been exported to many large foreign markets such as the US, China, India and Russia.

Nguyet, however, said despite a huge export volume, Thai Nguyen tea did not leave a big footprint in markets.

In a bid to introduce and promote Vietnamese tea products in general and Thai Nguyen tea products in particular to international and domestic travelers, the province will hold the First International Tea Festival Thai Nguyen 2011 during November 11-15.

"The festival is a move to boost the growth and professionalism of the local tea sector," Nguyet said.

The event will attract the participation of representatives from China, India, Russia, Japan, South Korea, Sri Lanka and Laos.

In addition, 30 tea producers and traders from other tea-growing provinces and cities across Vietnam along with 25 businesses and 50 famous tea villages in Thai Nguyen will also take part in the event.

"The festival is a good chance for Vietnam to know about world tea products and to exchange experiences about tea trees and tea products between domestic tea growers and producers and foreign ones, helping improve the efficiency of tea production and trading in the country," she added.

Currently, Thai Nguyen has more than 18,000 hectares of tea and harvests some 160,000 tonnes of fresh buds annually. The province's domestic sales are around 22,000 tonnes of tea and exports stand at 7,500 tonnes each year.


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